You’re an artist with amazing talent – why not show it off to the world? The internet has made it very easy for artists to do just that. The only problem is that there are now thousands upon thousands of artists to compete with for attention.
One way artists are using the web to gain recognition is posting their artwork on social media – particularly Instagram. It makes sense to use this platform because it’s visually-based.
But how exactly can you make your artsy skills stand out from the masses? In this post, we’ll share fives ways on how to get your art noticed on Instagram.
Let’s take a look.
1. Make Your Feed Visually Appealing
On Instagram, it’s all about posting imagery that’s attractive. So make sure your lighting is good and the colors are appealing to the eye. For instance, if you’re taking photos of your masterpieces, then make sure there’s a solid color wall behind it.
If there’s clutter or an open room with other distractions, then this will detract from your photos. The idea is to post beautiful eye-catching visuals so you have a feed that users will want to scroll through. Who knows, they may find your skills to be exactly what they’re looking for!
2. Make Sure You’re Posting Regularly
If you’re not publishing posts daily, then you’ll quickly lose the interest of your followers. And it’ll make it harder to attract new followers. Ideally, you should publish at least one or two posts daily.
The more impressions you get, the more engagement you’ll receive. This will help your analytics, which helps to make your content and profile easier to find.
3. Be Sure to Engage with Fellow Artists
One of the benefits of being on social media is the ability to get involved in niche communities. As you’d imagine, there’s a large art community on Instagram that you can engage with. Begin liking and commenting on others’ artwork.
This will help attract them to your profile and maybe even receive a couple of likes and comments in return. Also, be sure to respond to comments posted on your photos. The faster you respond, the better. This can help make your posts more visible to a wider audience. Also, showing love will give you props in the art community (or any community for that matter).
4. Don’t Forget About Hashtags
Hashtags are what makes the social media world go ’round. It helps you to get more visibility for your posts without much effort. But you’ll need to use hashtags that people are actually using (and that relates to the content you’re posting).
On Instagram, you’re allowed to use 30 hashtags per post. You should aim to include at least 11 hashtags per post.
5. Get Your Posts Featured By Instagram
Ultimately, you want to have your art posts featured by Instagram so that it gets an even wider audience. This will potentially earn you way more traffic to your profile. One way to do this is to find art featuring pages (there are a number of them). Steer clear of those that charge a fee.
There are plenty of free ones that’ll potentially feature your art. Be sure to find pages that are dedicated to a specific type of art form, such as abstract, watercolor, or whatever your category of art falls into.
How to Get Your Art Noticed On Instagram
Now that you have a few ideas on how to get your art noticed on Instagram, it’s time to start putting them to use. If you’ve tried some of these methods and still struggle with getting your visibility higher, then you may need help.
At 72 and Social, we offer social media management services at reasonable rates. If you’re interested in receiving expert help, then reach out to us today!