While social media has become a tool for potential employers to snoop on potential employees, for some people it’s their whole resume. Social media for photographers means a lot more than photos from birthday parties or vacations. Many photographers will keep a social media profile separate from their personal one so they can promote their work.
Here are three ways to ensure you can grow your business with social media.
1. Show Your Best Work
When you’re trying to market your photography work online, you need to put your best face forward. While there are certainly some photos that you love, which might not be “marketable”, you shouldn’t put those on your social media. Share the photos that are subpar with friends or via a second social media profile.
Your social media profile is extremely valuable real estate and you need to treat it as such. If your goal is to market your services, don’t assume that your audience has the time or energy to parse through work that’s not at the highest standard. Your work should be of a consistently high standard if you want to get more work.
No one takes perfect photos every time and there can be attractive elements in less than stellar photographs. However, when it comes to social media, accept nothing less than the best.
2. Use Watermarks
When you start to become well known for your photography online, people will want to share your photos on their own profiles. While this is a great way to spread the word about your talent, not everyone has your interests in mind.
Art forgery and joke theft are deeply frowned upon within their own communities, but uncredited photography happens all the time. Some people do it with purpose while others do it without any ill intentions. They might not realize that you take photos for a living.
Adding watermarks can protect you against unapproved use of your work or uncredited use of your photos.
3. Show Variety
When you’re using social media as a photographer, like any artist, you probably have lots of concepts you’re trying to work out. You might be exploring light, reflections, or what kinds of images you can get in dark environments.
However, you need to make sure you keep your social media profile exploding with variety. Show people a few things to get them excited between your more formal explorations.
When you show a lot of variety, you can get hired for those standard paying gigs of taking photos at parties and for weddings. Those can help to fund the more exciting photo projects that might take you years to put together.
Social Media For Photographers is a Powerful Tool
If you haven’t got a handle on the power of social media for photographers, you could be missing out on some big opportunities. Social media can be a great way to show off your talent while also growing a community of appreciators for your work.
If you want to know more about how social media can help artists, check out our latest guide.