When Facebook (FB) burst onto the scene in 2004, it marked the beginning of a new era of social interaction between people all over the world. Never before had it been easier to communicate instantly with friends and family. Soon after, it became evident that this tool could also be used to great effect in the business world.
Up to this point, the only way of marketing art online was to build a website and all the aggravation that entailed and then to try and get people to come visit it. What many found that achieving this was expensive, stressful and in no way guaranteed, so social media marketing became the new vogue and a new potential avenue for artists to use to connect with the masses.
Social Media Marketing
The popularity of social media marketing in the artist community soared at this point, as many attempted to spread the word about their artwork. After initially being really keen to get on board, this optimism didn’t last long, as a large number didn’t gain much traction in the way of followers or sales. This led to a lot of artists giving up on social media marketing before they’d really had a chance to really get going and reap the rewards.
The reason for this perceived lack of success, was partly down to inflated expectations, but also to a lack of understanding on how to make the best use of social media platforms for marketing purposes.
One of the main advantages of marketing via social media is the viral effect that can occur, leading to vast exposure for very little or no outlay. However, this can only really be achieved through a lot of effort, careful post composition and lots of interaction and engagement. Like any kind of marketing, it has to be done with some amount of forethought and planning, but with a little professional help, big things can be achieved.
Social media posts, just like websites, need exposure to do their work. The strategies that lead to success can be fairly lengthy and for that reason, many become frustrated and fall by the wayside. What needs to be re-emphasised is that if you put the work in and focus your efforts on not just creating great looking, interesting posts, but also on growing your network, then success is not exactly guaranteed, but it is much more likely.
It’s not really something to ‘dip your toe’ into, as it takes time to garner the support and following that is needed for a decent amount of sales. Go into the process with the right expectations and the right strategy and you give yourself the best possible chance of success.
If you would like to know more about about anything discussed here or how you can let the professionals take the strain of managing your social media platforms for you to free you up to concentrate on your creating artwork, give us a call on +1 (310) 890-8833.
Our helpful and knowledgeable team is ready and waiting to take your call.