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importance of social media

Artists today have the opportunity to get their work in front of the eyes of millions. If, of course, they know how to build an audience.

Read on to learn more about the importance of social media for artists and get some tips on how you can leverage your social presence to generate views and sales.

Social Media Profiles Help Establish Your Branding

Every business is a brand — whether it consists of just you — as an artist or creative — or you and a few thousand of your closest friends. In order to make sure you’re not getting lost in the crowd, it’s important to set up your brand.

A lot goes into branding, from logo design to slogans to the color schemes on your website and the tone of voice you use on your social posts.

If that sounds intimidating, start with your social media channels. Make an effort to post consistently and experiment with coming up with your brand’s voice.

Network With Other Artists

After years of social usage, we’ve moved quite far away from social media’s intended purpose. Originally, sites like Facebook and MySpace were all about networking.

And while now social channels can help with digital marketing and the likes, using social media for its original intent can be quite beneficial. Join artist groups on Facebook and follow some of your favorite artists on Tumblr to meet other like-minded artists.

Don’t forget to check in with these groups on a regular basis and participate. What starts out as a normal conversation can lead to a sale, collaboration, or a gallery showing.

Meet And Chat With Your Audience

The primary significance of social media for artists is to help you connect with your audience. And make no mistake, they’re out there! Current data from Statista estimates that in the coming years, about half of the world’s population will have at least one social media page.

As you can imagine, this opens up quite a lot of options in terms of making sales.

Posting your artwork is important, but so is connecting with your audience. Responding to customers helps build a rapport that can quickly turn into a lead or help improve your sales funnel.

Social Media Marketplaces Can Help You Sell Your Work

Facebook’s Marketplace is a great way to post and sell your art or services as a visual artist. The only prerequisite for selling your artwork on Marketplace is having a Facebook page.

Once you set up your profile, take a photo of your piece and upload it along with a price tag. It’s really that easy to sell your art through social media.

In fact, don’t be surprised if social media becomes your primary source of business.

Final Thoughts On The Importance Of Social Media For Artists

For the modern artist, social media can be a wonderful way to promote work, connect with others, or just show off your awesome artwork.

Interested in seeing how the importance of social media can benefit you firsthand? Get in touch with us today. We’d love to talk with you about social media marketing for your brand, whether you’re an artist or other type of creative.

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