On average, Facebook advertising can lead to almost a 25% sales boost for a business. That may not sound like a lot for some businesses. But for artists, this can make quite a significant difference.
But how does one create a Facebook advertisement? Scroll down to read about how to make Facebook ads that will help you find your art collectors.
Determine the Most Appropriate Editor on Facebook to Use
Facebook offers its users two different tools for making paid advertisements. The Ads Manager and the Power Editor.
To decide which one will work best for you and your art: the biggest determinator is the number of advertisements you plan on running at the same time. This often depends on how large your art company already is.
It can be a struggle deciding which editor to choose. Look at some basic guidelines on Facebook to help you determine what works best for you.
How to Make Facebook Ads 101: Choose an Objective For Your Advertisement
Facebook’s Editors are programmed to help you reach your campaign goals.
Before you begin even thinking about the design of your advertisement, you may want to make determining your objective(s). This should be the top priority on your Facebook ad checklist.
Most artists choose the options on Facebook to increase traffic and shop. But, this may not be you. Perchance you want to focus more on likes or brand awareness before selling your pieces.
Choose Your Demographics With Caution
Facebook will ask you your demographic, so make sure to do your due diligence before deciding who you want them to target most often.
When we picture an art collector, we often picture someone who has the budget to do as such. Thus, it is more common to imagine someone who is older or has had time to accumulate extra money.
Unlike other social media websites, over 20% of Facebook users are over the age of 45. This is an audience you want to tap into. After all, they buy the most art.
But do not forget to take advantage of the younger generation presence as well. Millenial art collectors are more likely to buy art online.
So, before you create your Facebook advertisement, think about something that is going to draw an eye. Regardless of their age, sex, etc. Facebook advertising can be expensive, but the return from it is often worth the risk.
Facebook has a reputation for their ability to target your audience. But, regardless. When you are designing your advertisement for your audience to click on, make sure not to isolate any potential customers.
Set Your Budget
Making a Facebook ad and creating a Facebook ad adds up fast. So, make sure you have a budget in mind going into this.
Facebook gives you two options:
- A lifetime budget
- A daily budget
It is up to you which one you pick. If you are only selling a certain amount of pieces from a collection or exhibit, a lifetime budget maybe best. It allows you to set a time pace for how you want ads seen.
What a daily budget does is in the name. This is a minimum of a $1 a day on Facebook.
But make sure you are paying attention to things like scheduling fees still when you are setting this up. Your advertisements are not going to matter if they get slotted for 4 am on weekdays.
Creating the Advertisement Itself
Depending on your medium, how you market your art on Facebook can be very different.
Go back to your objective before determining your advertisement. What do you want your ad to look like?
Facebook ads come in two options: carousels and links. To determine which one will work best for you, you may want to consider speaking with a professional as you are getting started. They can help determine what will work best and guide you through the process.
Advertising Your Art on Facebook
29% of the world’s population is active on Facebook. As an artist, you are not trying to reach almost three out of every ten people on the Earth.
But, with the right advertising services on Facebook, you could reach your niche of collectors. And all this from the comfort of your own home or studio.
How to make Facebook ads can be a scary venture. But it doesn’t have to be. Make sure you are doing the research needed to reach your ideal audience.
Have questions or need help with creating your Facebook advertisements? Please feel free to contact us!