With almost 2 billion users currently using Facebook, it stands to reason that it is one of the most useful resources to use to market your art. Now, there will be some of you out there that will not be completely in love with the idea of using social media of any kind, but the potential is not something that any aspiring painter or sculptor can really afford to miss out on.
Setting up and optimizing a Facebook page is easier than you might think and it opens you up to a massive marketplace. So, read on and find out how to gain exposure in the Facebook community and yield meaningful rewards.
“So, how do you get started?”
Setting up your page is the initial step and if you’re one of the many holders of a personal Facebook account, that’s one part of the process already out of the way. Your next step will be to set up your Facebook business page, as it’s not allowed to use your personal page for marketing purposes.
There are just tons of video tutorials on YouTube on how to do this, so we won’t go into it here, but to proceed, get this set up, publish it and get your friends and family to ‘Like’ it.
Your next job is create some posts about you and your art creations, which can be done in a number of ways. You have complete control on what you post, so just try and make it relevant and not overly frequent – a couple of times a week is enough. Of course, if there’s major news to share, then just share it, but you don’t want to over post or over market yourself or your followers will likely tune out.
What you need to consider when managing your business interactions, is that FB is a social media platform – so be social! Rather than just post picture after picture of your work, try and engage with your public by asking questions, offering links to interesting articles and so forth. The more you interact with your followers, the more emotionally attached they will become with you and your work.
Once you’ve achieved a sizeable following, it’s important to remember not to rest on your laurels and always be looking to gain more followers and likes. Regular interaction with people is just the way to do it, as well as by promoting your FB page via other online channels and at fairs and shows.
One good way to motivate yourself is to set yourself a weekly target of the amount of people you give your FB page details to – Perhaps 2 people a day. It doesn’t sound much, but it soon adds up!
If you want to really supercharge your page, you could try paid ads, where you pay for each click through to your page. Be careful with this route however, as if it’s not done right, you can end up spending a lot, with not a lot of return on investment. Done right though and it can be a very effective way to drive traffic to your page.
Once you have all these measures in place, you can get on with the job of attracting interest, which is an ongoing process that needs to be maintained. A varied strategy that isn’t all “sell sell sell” is best and with half an eye on what works for your competitors, you can modify your plan as you go. Have some fun with it and before you know it, you’ll be creating a buzz, with your work as the centerpiece.
Thanks for reading our blog and if you’d like to know more about Facebook Marketing or how you can get the management of your social media platforms taken off your plate, so you can concentrate on delivering to your own customers, give us a call on +1 (310) 890-8833.
We look forward to helping you really getting your social media profile working for you and getting your work seen by a huge network of potential buyers.