Do you want to know the big secret to using social media for artists?
People want to know you.
Before anyone will buy your masterpiece, they want to know who you are:
- What makes you interesting?
- What inspires you?
- Why should they care about you?
Before you can sell your work, you have to sell you (branding). How you do this will be different for each social media channel. To create your marketing strategy, you need to know how each platform works.
Social Media for Artists: Which Platforms Should You Use?
The social platforms you use will depend on how you want to connect with your audience. Each social media channel has a different attraction for users.
Facebook is the place for sharing announcements or videos. You can attract users with attention grabbing pictures and videos. Try sharing a high-quality picture or video of your artwork while announcing a gallery showing or sale.
You can create events, share news, and gather feedback from your followers on Facebook. Encourage followers to ask questions or leave reviews.
The key is to share information and encourage feedback. When using Facebook as an art platform, keep your posts to once a day, twice a day at most.
Twitter is the media channel to share your ideas and opinions. This is the place to connect with your audience as a person.
Twitter encourages more interaction than other platforms. This gives you an opportunity to gather a dedicated following and network with other artists.
Embrace relevant hashtags to connect with more people. If you share things that resonate with other users, they will share that on their own pages.
The more retweets you receive, the larger audience you will have. Also, post often so you stay in people’s feed throughout the day.
While you do want to share your work, you also want to share inspiring, funny, entertaining, or informative posts as well. You also want to promote others. With marketing on Twitter, it’s a give and take.
Instagram is a platform made for visual arts. On Instagram you have the opportunity to really showcase your work with stunning pictures or videos.
Take the time to share pictures of the process as well. Share pictures that show people who you are and what inspires you. Share behind-the-scenes videos or snippets of a show you attend.
Make sure the pictures and videos you share are attention grabbing, and don’t be afraid to give detailed explanations of what you share.
Pinterest is a visual network, making it useful as an art platform. You can use this media channel to share pictures of your best work, with links back to your sales page.
You also want to make sure you give good descriptions that grab people’s attention. It’s best if you put as much description on the picture itself when posting to Pinterest to get people’s attention immediately.
With Pinterest, make sure you’re posting new material regularly so your work shows up in people’s feed.
The Next Step in Your Art Platforms
To get the most out of using social media for artists, you’ll want to take advantage of the promotion options each of these media channels offer. All these platforms offer paid advertisement options that let you target specific audiences.
This is useful for sharing events, news, and sales for your artwork. Use the demographic information to target the people that would be interested in your work, and create ads that will grab their attention.
Make sure when creating pages and ads that you have easy ways to collect people’s information for your sales funnel. Provide offers that make people want to share their contact information to stay informed.
If you need help setting up your social media promotions, or need help setting up your social networks, contact us for a consultation.